New campaign to boost cultural sector

28 June 2021

Our thriving cultural sector is a draw for local residents and tourists alike. We find out more about the new Head East campaign which is showcasing the rich diversity and quality of arts, culture and heritage in Norfolk and Suffolk.

From coastal locations to rural and urban settings Head East will celebrate the cultural gems in our counties over the coming year. It will also promote autumn and winter events to attract out-of-season visitors, who live locally or 2-3 hours’ travel time away from Norfolk and Suffolk. 

Launching as COVID-related restrictions gradually ease, the campaign also strives to support the recovery – and long-term growth – of Norfolk and Suffolk’s cultural tourism sector. A key campaign goal is to boost sales, bookings and safe footfall. It will also encourage sustainable travel into and within the region.

Chris Starkie, Chief Executive of New Anglia Local Enterprise Partnership, said: “It’s fantastic to see this Head East campaign under way, promoting our important cultural sector. Our cultural sector is important for our local communities and a huge attraction for visitors. It helps to create the wonderful ‘sense of place’ which we all love about Norfolk and Suffolk and after such a challenging year, I look forward to seeing the sector, its innovative businesses and those who work in it have a successful summer.”

Pete Waters, Chief Executive of Visit East of England, added: “Our region has an enviable tourism offer, from coast and countryside, to urban settings and picturesque market towns. We’re also home to a dynamic, pioneering cultural sector boasting internationally celebrated brands, experimental experiences and grass roots initiatives. Head East will be throwing the spotlight on diverse arts, culture and heritage events that make the East of England a unique place to visit. Although tourism may not return to ‘normal’ levels until 2022, the campaign aims to help improve the sector’s resilience and put the East on the map as a ‘must see’ cultural destination.”

Find out more at visiteastofengland.com

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