New up-cycling project will support city's circular economy

20 July 2020

Businesses in Norwich can take part in a new project to re-purpose their waste to create new resources.

Businesses in Norwich can take part in a new project to re-purpose their waste to create new resources. 

Norwich is one of two locations in the UK working on the European ‘Interreg 2 Seas’ project: an EU funded initiative which aims to ‘upcycle’ 20% of all the waste produced by businesses in the six participating locations.  

The ambitious project has been launched by Norwich Business Improvement District (BID), aiming to establish a working circular economy for the city. 

The ‘Upcycle your Waste’ programme will run over 3 years, and aims to support Norwich’s SMEs in reducing their running costs, by handling and transforming their waste into new resources for the community. The project is entirely free for businesses to participate in, and is a truly ground-breaking piece of work when it comes to creating a more sustainable future for Norwich. 

In the first stage of the ‘Upcycle your Waste’ project, Norwich BID is engaging with businesses in the Norwich area to interview them about what would make it easier for them to participate in the project, and what challenges they might face when it comes to re-purposing their waste. Before the end of summer, Norwich BID aims to interview 100 businesses of all types.   

The second phase of the project will take place in the autumn, until early 2021. During this time, the goal is to analyse the various types of waste that 300 businesses are producing. 

Throughout 2021, Norwich BID will be building a business case for the city’s upcycling, and provide support and capacity for every business involved to re-purpose their waste.  

At the end of the project in 2022/23, we want to have put in place methods and means for businesses to put their waste to better use. Norwich BID is aiming to create something positive for the environment and the economy, by ensuring that resources can be re-purposed and the city’s contribution to landfill is significantly reduced.  

Norwich BID is asking businesses in greater Norwich to get in touch for a 20 minute conversation about what will make the project work for them. Email

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