Who are they?

  • Mid 30s-40s
  • Married or with long term partner with children of school age
  • Currently working in London/Cambridge but living a decent commute from work
  • Have till now put career first and have been successful – that has been long hours, high stress, commitment
  • Life priorities shifting from ‘career first’ to a better life balance where more time can be spent with family, less time travelling and less stressful lifestyle

What are they looking for?

  • Continue career at same level/package of benefits (financial reward the priority)
  • A place that offers opportunities to move their career forward in the future, with decent-sized industries and long-term earning potential
  • An improved ‘work-life balance’, with family-life the central theme
  • To have a good social life with a close group of friends to spend time with
  • To spend more time on the things they love to do, without compromising income significantly.
  • A place to raise a happy, healthy family, in it for the longer-term
  • Somewhere that is safe to live, with excellent education facilities – schools and further education – and sufficient future employment opportunities for their children
  • To live somewhere that keeps pace with change in the modern world
  • A range of leisure facilities, a vibrant culture and outdoor living potential
  • Good transport links for easy travel to other parts of the country to visit family/friends, go on holiday (airports/ports) or for work if necessary
  • To be able to buy a larger house on the same budget
  • Confirmation that they’re making the right choice

What will a move to Norfolk & Suffolk offer?

  • The region is home to plenty of well-known brands e.g. Aviva, British Sugar, Greene King, Lotus, Adnams, Kettle Foods and lesser known but big industry players e.g. Marsh, Siemens, Baxter Healthcare
  • The region is home to world-leading science – Norwich Research Park, Adastral Park – tech and energy sectors
  • A healthier pace of life – get the right balance between work, rest and play
  • Diverse range of schools, colleges and universities catering for all needs and abilities
  • Plenty of opportunities for outdoor living – green space, big skies, parks, rivers, woodland, wildlife, easy access to over 100 miles of coast and great beaches
  • Low crime rates across both counties
  • Housing affordability – you’ll get more for your money here and there’s something for everybody
  • Family friendly facilities, including camping, cycling, wildlife parks, adventure parks, historic gardens, walking…
  • Opportunity for remote working if required – more important now than ever before
  • Easy access to and from the county – great train, air and road links
  • Plenty of shops (local businesses), hotels and restaurants
  • Great community spirit – once you come here you won’t want to leave
  • Weather – one of the lowest rainfalls in the UK: most sunshine in the country 

Case studies

  • Read Case Study

    Mark Sowersby

  • Read Case Study

    Chris Baines

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    Jeanette Wheeler

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    Suzanne Miao

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    Evie Fane De Salis

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    Gary Ansdell

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    Joe Yexley

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    Scott Burdon

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    Fiona Wright

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