Who are they?

  • Mid 30s-50s
  • With partner and children
  • Have established themselves as high achievers in their sectors or disciplines
  • Used to travel and working in city-based offices with a fair amount of commuting the norm
  • Enjoy current job and want to continue developing their career with next step
  • Want a more balanced and flexible working arrangement now as they feel that have put in the hard years to get where they are now and have other thing they want to achieve outside of corporate life
  • Sector specialists in tech, health, science, financial services, energy, law, civil engineering, teaching or specialist in terms of skills marketing, IT, risk, audit, accountancy/FD, logistics, lawyers etc...

What are they looking for?

  • More flexibility and balance with work and home and less travel both commuting and on business
  • Still ambitious and want their next job and the job after to be a step up with a larger salary, responsibility and development – need reassurance and transparency for future opportunities and long-term earning potential
  • A location that has sufficient large scale businesses and variety of industries to provide them with a choice of next employer
  • To live somewhere that keeps pace with change in the modern world
  • Also potential for them to take the plunge into consultancy
  • A better pace of life where their money goes further, with good leisure facilities, vibrant culture and outdoor living potential
  • Somewhere with excellent education facilities – schools and further education – and sufficient employment opportunities for their children
  • Good transport links for travel to other parts of the country to visit family/ friends, go on holiday (airports/ports) or for work if necessary
  • Opportunity to buy (or build/convert) the house of their dreams 

What a move to Norfolk & Suffolk offer?

  • A good variety of growing industries that have exciting futures – sustainable energy, financial services, science, tech, 
  • A healthy demand for people with highly finessed specialist skills 
  • A healthier pace of life – get the right balance between work, rest and play
  • Opportunity for remote working if required – more important now than before
  • Easy access to and from the county – great train, air and road links 
  • Good place for family life esp. when working away
  • Many similar people who have come to the region and put down roots
  • Diverse range of schools, colleges and universities catering for all needs and abilities
  • Surprisingly cosmopolitan social life available – theatre/cinema, restaurants/pubs, art, sport
  • Weather – one of the lowest rainfalls in the UK: most sunshine in the country
  • Housing affordability – you’ll get more for your money here and there’s something for everybody

Case studies

  • Read Case Study

    Mark Sowersby

  • Read Case Study

    Chris Baines

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    Jeanette Wheeler

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    Suzanne Miao

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    Evie Fane De Salis

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    Gary Ansdell

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    Joe Yexley

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    Scott Burdon

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    Fiona Wright

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